CrossFit is more than an exercise routine. It's a lifestyle that's focused on camaraderie that pushes you to go the extra mile and pick you up when you get down.
This site pushes new users to become involved with the CrossFit lifestyle and with their local CrossFit group, as well as giving regulars instant access to the content they're there for: the Daily Workout. New users are encouraged to come back not only for their workout, but for new journal entries on how to improve their lifestyle. The site becomes a knowledge center for users of all experience levels.