Jacksonville University

Agency: 160over90
Year: 2019
Role: Designer

Jacksonville University aims to boldly establish its presence in the competitive environment in Florida — and among the finest Liberal Arts universities in the nation. Looking to elevate their status and stature, the team helped update their web experience to be in line with Jacksonville's relaunched brand to further articulate their narrative and to drive student engagement and applications.

Process

Working with our content strategist, we first workshopped with the client to define our target audiences and determine their content needs. We decided early on that the new website should primarily be focused on prospective students with content that leans heavily into academic content and leads users down application pathways. Secondary audiences include prospective parents and families, and donors. Being a small private university, Jacksonville University relies heavily on private giving to fund the school.

We then created a content outline for the home page and recommendations for the type of content that they may need on their top level navigation pages.

Using our team's component library, we created a quick set of wireframes and jumped straight into design.

HomeFlat
MobileHome_6
MobileHome_1
MobileHome_3
MobileHome_2
MobileHome_4
MobileHome_5

160over90
Philadelphia

Chief Creative Officers
Cory McCall & Christian Carl

Executive Creative Director
Tim O'Donnell

Group Creative Director
Gordon Weller

Creative Director
Alex Liebold

Producer
Lauren Fiasconaro

UX Lead
Tessa Tripodi

Content Strategist
Colleen Reese

Copywriter
Tatiana Kalba

Senior Designer
Erica Benamy

Digital Designer
Ismael Lopez

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