Jacksonville University aims to boldly establish its presence in the competitive environment in Florida — and among the finest Liberal Arts universities in the nation. Looking to elevate their status and stature, the team helped update their web experience to be in line with Jacksonville's relaunched brand to further articulate their narrative and to drive student engagement and applications.
Working with the UX team, we first collaborated with the client to define our target audiences and determine the actions their user journeys. The team then created a content outline for the home page and recommendations for the type of content that they may need on their top level navigation pages. Using our team's component library, we created a quick set of wireframes and jumped straight into design.
Chief Creative Officers
Cory McCall & Christian Carl
Executive Creative Director
Group Creative Director