UF Peer Mailer

A print piece sent to the presidents of fellow universities in an effort to increase their reputation and national ranking. This piece uses colored acetate pages to create message reveals that highlight the challenges that UF is solving.


Chief Creative Officer
Greg Ash & Cory McCall

Executive Creative Officer
Timothy O'Donnell

Group Creative Director/Copywriter
Glen Hosking

Creative Director
Alex Liebold

Associate Creative Director
Walton Dale

Ismael Lopez

Peer Mailer Cover 2
Peer Mailer Step 3
Peer Mailer Step 6
Peer Mailer Step 7.1
Peer Mailer Step 8
Peer Mailer Step 9

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© 2018 Ismael Lopez