ECU's Alumni Association needed a refresh of their website that closer aligned with the Advancement brand. Our team designed and wrote PirateAlumni.com's home page and provided a set of components to help build out the rest of the website.


Working with our content strategist, we had a quick discovery with the client to learn about the requirements of the new Pirate Alumni site. Focusing on alumni engagement and pride rather than donor solicitation, we created an content outline that gives users a set of pride points as well as highlighting the different ways that users can remain connected to the Pirate network, be it through a newsletter or local events.