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About

I’m Ismael, a Philadelphia-based designer helping teams create brands and optimized digital experiences. My evidence-based practice blends user-centric design with a love for craft that pushes the boundaries of the medium. You can often find me archiving something I’ve found on the net to inform some future design challenge.

In my time in the field, I have learned that the more that you ask “why?”, the closer you get to truly understanding a user’s goals and pain points, and thus, find uncommon solutions that challenge norms and push stakeholders outside of their comfort zone. This thinking has allowed me to design for a positive impact on users’ lives, making their day easier and a little more delightful while considering the project goals.

Over the years, I have sought opportunities to share my experience with student and junior designers to help them navigate the tough early years of their careers. If you’re a student who would like to have a quick chat or a portfolio review, feel free to reach out.