I'm Ismael, a UX/UI designer living in Philadelphia, PA with a passion for building intuitive, meaningful, and maybe even cool user experiences for the web.
Currently a sr. designer for higher ed at Eastern Standard, previously 160over90, kinda, sorta doing the same.
Under NDA
2020 - WXPN

New web identity for UPenn’s public radio station

A modern look for a regional authority in the music scene.
Under NDA
2021 - USMLE.org

Improving IA & design for the U.S. Medical Licensing Exam

IA and content strategy for a content-heavy website, as well as design improvements.
Under NDA
2021 - Southeastern Community College

Creating a new virtual tour experience

Working with an incredibly talented video partner to build a proprietary on-campus experience from the comfort of home.
2019 - Apothic Wines

Increasing product awareness & customer engagement

Working with a video partner to build a proprietary on-campus experience from the comfort of home.
Reworking the web experience to align with new marketing strategy and customer in-store product discovery behaviors.
2018 - Jefferson University

A new take on the digital viewbook experience

2019 - Jacksonville University

Jacksonville University home page and templates

2019 - East Carolina University

Website refresh for a higher ed alumni association