I'm Ismael, a UX/UI designer living in Philadelphia, PA with a passion for building intuitive, meaningful, and maybe even cool user experiences for the web.
Currently a sr. designer for higher ed at Eastern Standard, previously 160over90, kinda, sorta doing the same.
Under NDA
2020 - WXPN
New web identity for UPenn’s public radio station
A modern look for a regional authority in the music scene.
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A modern look for a regional authority in the music scene.
Under NDA
2021 - USMLE.org
Improving IA & design for the U.S. Medical Licensing Exam
IA and content strategy for a content-heavy website, as well as design improvements.
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Under NDA
2021 - Southeastern Community College
Creating a new virtual tour experience
Working with an incredibly talented video partner to build a proprietary on-campus experience from the comfort of home.
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2019 - Apothic Wines
Increasing product awareness & customer engagement
Working with a video partner to build a proprietary on-campus experience from the comfort of home.
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Reworking the web experience to align with new marketing strategy and customer in-store product discovery behaviors.
